Culture
Cul’ ture: the development, improvement, and refinement of the originality, individuality, identity, and personality of a given people.
Southwest’s Culture is what has set us apart from other airlines and companies since our start in 1971.
A big part of that Culture is Living the Southwest Way:
| Warrior Spirit | Servant’s Heart | Fun-LUVing Attitude |
|---|---|---|
Work Hard |
Follow The Golden Rule Adhere to the Basic Principles Treat others with respect Put others first Be egalitarian Demonstrate proactive Customer Service Embrace the SWA Family |
Have FUN |

Another important Company value is Getting Excellent Results, which includes:
- Focusing on Safety, low cost, and high Customer Service delivery
- Demonstrating integrity in all actions
- Be honest
- Be ethical
- Be trustworthy
Southwest Airlines is an equal opportunity employer.
