Southwest Airlines'
Rapid Rewards won
first place in
three categories
at InsideFlyer
magazine's 20th annual
Freddie Awards ceremony!

Thanks to your votes, Southwest Airlines' Rapid Rewards won first place in three categories at InsideFlyer magazine's 20^th annual Freddie Awards ceremony! For first place honors, we took home Freddies for Best Award Redemption, Best Award, and Best Member Communications. This is the 10^th consecutive year for Southwest to win Best Award Redemption. But that's not all. We also placed in the top five in four other categories, including Program of the Year, Best Web Site for southwest.com, Best Customer Service, and Best Elite Level.

“We are very proud of our Rapid Rewards program, and we are honored to be recognized by our Members at the prestigious Freddie Awards,” said Southwest's Director of Customer Loyalty, Ryan Green. “Our Rapid Rewards program is designed to bring value to our most frequent and loyal Customers, and we feel like the changes we made to the Program last year—adding the Rapid Rewards A-List and a second redemption option - Freedom Awards only add to that value. This recognition further validates those changes, and we will continue to look for ways to improve our award-winning program.”

The Freddie Awards were introduced in 1988 by Randy Petersen, the publisher of InsideFlyer magazine. The Freddies allow consumers to rank airline and hotel programs from their point of view. The awards are the most prestigious consumer-generated awards in the industry.

After carefully exploring
and tasting our options in
the nonalcoholic energy
drink market, we feel we
are offering Customers the
best product out there.”

In May, we debuted our newest onboard beverage—MONSTER LO-CARB, a ten-calorie energy drink that can make your longhaul flights a breeze and help you charge through the rest of your travel day.

“Southwest Airlines Customers are interested in more drink choices, and with the popularity of MONSTER, we knew we were making a winning decision,” said Southwest's Vice President of Provisioning, Scott Halfmann. “After carefully exploring and tasting our options in the nonalcoholic energy drink market, we feel we are offering Customers the best product out there.”

MONSTER LO-CARB is produced by Hansen Natural Corporation and is distributed through the Anheuser-Busch wholesaler network. The energy drink category has grown dramatically over the last few years. According to ACNielsen, MONSTER is the number one energy drink brand ranked by volume.

"Today's consumers have made energy drinks one of the fastest-growing segments of the beverage industry," said Gary Goldstein, Vice President, On-Premise Chain Sales, Anheuser-Busch. "As more diverse consumers discover the category, that growth is expected to continue over the coming years, making this a perfect time for Southwest to add MONSTER LO-CARB to its beverage service."

The 8.3-ounce can of MONSTER LO-CARB energy drink is available for the purchase price of one drink coupon or $3 each. So the next time you travel and need a little pick me up, purchase a MONSTER LO-CARB with your drink coupon.