Privacy Policy

This Privacy Policy applies to the Southwest Airlines Cargo web site, www.swacargo.com.

Southwest Airlines Cargo is concerned about your right to privacy. When you visit the Southwest Airlines Cargo web site, any information you provide to us will be handled with care according to the standards outlined below.

Information Collection & Use

Account Number Information

If you decide to open an account with Southwest Airlines Cargo, we will require certain identifiable information from your Company. We use this information for billing purposes only.

Request Information

You have the option to provide your contact information on the Request Information page of swacargo.com. To use this tool, you are asked to provide contact information (such as name and e-mail address). We use this information to contact you about the services on our site in which you have expressed interest. Additionally, this page allows Customers to opt-in to our e-mail communications.

Contests or Surveys

From time to time we may provide you the opportunity to participate in surveys or contests on our site. If you participate, we will request certain personally identifiable information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The information we typically request includes contact information (such as name, e-mail, phone number and shipping address) and demographic information (such as zip code).

We use this information to update contest participants' profiles, notify contest winners, and award prizes and improve the site experience for our customers (in the case of anonymous information collected in surveys).

We may use third party service providers to conduct these surveys or contests. These companies are prohibited from using our users' personally identifiable information for any other purpose. These third parties are bound by contract to Southwest Airlines Cargo to use adequate security measures to protect your personal information.

We will not otherwise share the personally identifiable information you provide through a contest or survey with other third parties unless we give you prior notice and the choice to opt out, or for one of the other exceptions provided for below.

Customer Communications

E-mail Communications

As a Southwest Airlines Cargo Account customer, you have the option of opting out of receiving e-mail communications from us. The default option is to receive e-mail communications, so you need to let us know if you wish to opt out. Should you no longer wish to receive e-mail communications, you may unsubscribe by clicking on the unsubscribe link within the actual e-mail or by sending an e-mail to swacargo@wnco.com with the word UNSUBSCRIBE in the subject field of the e-mail.

We also provide you with the option of subscribing to our e-mail communications without establishing a Southwest Airlines Cargo Account. If you would like to receive these e-mails, simply sign up on our Request Information page on swacargo.com. Should you no longer wish to receive e-mail communications, you may unsubscribe by clicking on the unsubscribe link within the actual e-mail or by sending an e-mail to swacargo@wnco.com with the word UNSUBSCRIBE in the subject field of the e-mail.

Promotional Mailings

As a Southwest Airlines Cargo users, you may receive periodic promotional postal mailings from Southwest Airlines Cargo. If you do not wish to receive such promotional mailings, you may call our Cargo Customer Care Center at 800-533-1222 or notify us in writing at the following address:

Southwest Airlines Cargo
Cargo Marketing Manager (HDQ/3CM)
P.O. Box 36611
Dallas, TX 75235

Customer Profile

Site Usage Profile

We store information that we collect through cookies and log files to create a "profile" of your preferences. We do not tie your personally identifiable information to information in your profile. We also do not share your profile with third parties.

Verification of Information

We may on occasion verify the personally identifiable information you submit to us with information from third party sources. For example, we may insert your company's Dun and Bradstreet number, use address verification services to verify your business address, supplement Standard Industrial Classification (SIC) codes or add notations regarding your company's hierarchy (such as your company's affiliates, parent, or partners) to your account profile. We may also use segmented data sources to assist in target marketing efforts.

Address Verification

We may use a third party to verify your address to maintain the accuracy of our database.

Enhancement of Profile Information

We purchase marketing data from third parties and add it to our existing user database to better target our advertising and to provide pertinent offers in which we think you may be interested. We strive to make your experience as personable as possible.

Information Sharing and Disclosure

Personally Identifiable Information

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights, if we suspect illegal activity, and/or to comply with a judicial proceeding, court order or legal process.

In the event Southwest Airlines Co. goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred.

Aggregate Information (non-personally identifiable)

We may share aggregated demographic information about our customer base with our partners. This information does not identify individual users. We do not link such aggregate user data with personally identifiable information.

Log Files and Cookies

We use a third-party tracking service that uses cookies and log files to track non-personally identifiable information about visitors to our site. We do not link automatically-collected data to personally identifiable information.

Log Files

As is true of most web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser types, internet service providers (ISP), referring/exit pages, operating systems, date/time stamps and clickstream data.

We use this information, which does not identify individual users, to analyze aggregate trends, to administer the site, to track users' movements around the site and to gather demographic information about our user base as a whole.

Cookies

A cookie is a small text file that is stored on a user's computer for record-keeping purposes. We use cookies on this site. We do not link the information we store in cookies to any personally identifiable information you provide while visiting our site.

We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following the directions provided in your Internet browser's "help" file.

Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site. If you reject cookies, you may still use our site, but your ability to use some areas of our site will be limited and we may not be able to provide you with the most convenient or tailored experience.

Links to Other Sites

This web site may contain links to other sites that are not owned or controlled by Southwest Airlines Co. Please be aware that we, Southwest Airlines Co., are not responsible for the privacy practices of such other sites.

We encourage you to be aware when you navigate away from our site and to read the privacy statements of any other web site that you visit that collects personally identifiable information. This privacy statement applies only to information collected by this web site.

Contact Us

If you have any questions or suggestions regarding our privacy policy, please click here to contact us.

Updated: November 4, 2008