Privacy Policy

This Privacy Policy applies to the Southwest Airlines Cargo web site, www.swacargo.com and any communications from Southwest Airlines Cargo.

Southwest Airlines Cargo is concerned about your right to privacy. When you visit the Southwest Airlines Cargo web site, provide your contact information to any Southwest Airlines Cargo Employee, or visit any Southwest Airlines Cargo-branded landing pages through our third party vendor, any information you provide to us will be handled by Southwest Airlines Cargo according to the standards outlined below.

Information Collection & Use

Information Collection

If you decide to open an account with Southwest Airlines Cargo, we will require certain identifiable information.

Prior to opening an account, you have the option to provide your contact information, and may provide us with certain identifiable information , through our sales employees or by visiting swacargo.com or a Southwest Airlines Cargo-branded third party landing page.

Additionally, from time to time we may provide you the opportunity to participate in surveys or contests on our site. If you participate, we will request certain personally identifiable information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The information we typically request includes contact information (such as name, e-mail, phone number and address) and demographic information (such as zip code).

We may use a third party service to collect this information. For example, but without limitation, a third party may administer a contest or survey. We require these third parties to provide protections for your personally identifiable information that are no less protective than those set out in this Privacy Policy.

Information Use

We use information provided by you, (a) to contact you about the services on our site in which you have expressed interest, (b) in order to complete a transaction initiated by you (e.g. for billing purposes), (c) to notify contest winners and award prizes, (d) to improve the site experience for our customers, and (e) and for other purposes described in this Privacy Policy.

Customer Communications

E-mail Communications

As a Southwest Airlines Cargo lead or contact, you have the option of opting out of receiving promotional e-mail communications from us. The default option is to receive both operational and promotional e-mail communications, so you need to let us know if you wish to opt out of promotional e-mail communications. Should you no longer wish to receive promotional e-mail communications, you may unsubscribe by clicking on the unsubscribe link within the actual e-mail or by sending an e-mail to swacargo@wnco.com with the word UNSUBSCRIBE in the subject field of the e-mail.

We also provide you with the option of subscribing to our promotional e-mail communications without establishing a Southwest Airlines Cargo Account. If you would like to receive these promotional e-mails, visit our Request Information page on swacargo.com. Should you no longer wish to receive promotional e-mail communications, you may unsubscribe by clicking on the unsubscribe link within the actual e-mail or by sending an e-mail to swacargo@wnco.com with the word UNSUBSCRIBE in the subject field of the e-mail.

Promotional Mailings

As a Southwest Airlines Cargo lead or contact, you may receive periodic promotional postal mailings from Southwest Airlines Cargo. If you do not wish to receive such promotional mailings, you may call our Cargo Customer Care Center at (800)533-1222 or notify us in writing at the following address:

Southwest Airlines Cargo
Cargo Marketing Manager (HDQ/3CM)
P.O. Box 36611
Dallas, TX 75235

Customer Profile

Site Usage Profile

We may store information that we collect through cookies and log files to create a "profile" of your preferences.

Verification of Information

We may on occasion verify the personally identifiable information you submit to us with information from third party sources. For example, we may insert your company's Dun and Bradstreet number, use address verification services to verify your business address, supplement Standard Industrial Classification (SIC) codes or add notations regarding your company's hierarchy (such as your company's affiliates, parent, or partners) to your account profile. We may also use segmented data sources to assist in target marketing efforts.

Enhancement of Profile Information

We may purchase marketing data from third parties and add it to our existing user database

Information Sharing and Disclosure

Personally Identifiable Information

We may share your personally identifiable information with third party service providers for purposes of administering a contest or survey, sending e-mail and other communications to you, or for other purposes within the ordinary course of business. We require these third parties to provide protections for your personally identifiable information that are no less protective than those set out in this Privacy Policy.

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights, if we suspect illegal activity, and/or to comply with a judicial proceeding, court order or legal process.

In the event Southwest Airlines Co. goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred.

Aggregate Information (non-personally identifiable)

We may share aggregated demographic information about our customer base with our partners. This information does not identify individual users. We do not link such aggregate user data with personally identifiable information.

Log Files and Cookies

We may use third-party tracking service(s) that use cookies and log files to track non-personally identifiable information about visitors to our third party vendor site and recipients of our promotional e-mails through that third party vendor.

Log Files

As is true of most web sites, we may gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser types, internet service providers (ISP), referring/exit pages, operating systems, date/time stamps and clickstream data.

We may use this information, which does not identify individual users, to analyze aggregate trends, to administer the site, to track users' movements around the site and to gather demographic information about our user base as a whole.

Cookies

A cookie is a small text file that is stored on a user's computer for record-keeping purposes. We use cookies on this site.

We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following the directions provided in your Internet browser's "help" file.

Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site. If you reject cookies, you may still use our site, but your ability to use some areas of our site will be limited and we may not be able to provide you with the most convenient or tailored experience.

Links to Other Sites

This web site may contain links to other sites that are not owned or controlled by Southwest Airlines Co. Please be aware that we, Southwest Airlines Co., are not responsible for the privacy practices of such other sites.

We encourage you to be aware when you navigate away from our site and to read the privacy statements of any other web site that you visit that collects personally identifiable information. This privacy statement applies only to information collected by this web site.

Contact Us

If you have any questions or suggestions regarding our privacy policy, please click here to contact us.

Changes in Policy

This Privacy Policy is current as of the effective date set forth below. Southwest Airlines Cargo reserves the right to change this privacy policy from time to time consistent with applicable privacy laws and principles. If we make changes to this Privacy Policy we will notify you by publication here. If the changes are material, we will provide you additional, prominent notice as appropriate under the circumstances.

Updated: January 11, 2013